UK food promoter Food from Britain has appointed former SunOpta executive Doug Robertson as its sales and marketing chief for North America.

Roberston will take up his role as vice president for sales and marketing on Monday (1 October). FFB pointed to Roberston's 30 years in the food industry and roles at Kraft Foods, Lindt and SunOpta.

Simon Waring, FFB marketing and International management director at FFB, said the company was looking to beef up its presence in Canada.

"Doug's experience with companies large and small will be a great asset and will make a real difference in helping exporters either enter the market or further grow profitable business," Waring said.