ROMANIA: Supermarket purchases increase hold on household budgets
Purchases made in supermarkets accounted for 6% of the average Romanian household's expenditure in 2001, three times that recorded in 1998.
Presenting the figures yesterday [Tuesday], Andi Dumitrescu, research director of the market researcher GfK Romania, added that sales of fast moving consumer goods (FMCG) dropped by 13% in the country over the same 1998 to 2001 period.
In compiling the statistics, GfK Romania surveyed 2,000 households across the country and asked about purchases of detergents, soft drinks, toilet products and packaged foods.
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