CHINA: Supermarkets lose out in battle for fresh food consumers
A report released yesterday by market research firm A C Nielsen has shown that despite a huge supermarket investment in promoting fresh produce; shoppers in China are still buying their fresh food from traditional (wet) markets.A "Homescan" survey of 1000 households counted less than 25% of people who buy some of their fresh fruit and vegetable, meat or fish from retail chains
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