UK: Supermarket’s regional promise marches on apace
A farmers' co-operative has struck a £1.1 million deal to supply its fresh beef and lamb to a major supermarket in a move that looks set to offer a lifeline to local farmers everywhere. Marches Quality Meat is the first regional brand of British meat to appear in local supermarkets since Somerfield announced its 'Regional Promise' to help farmers build a more secure future for themselves at the start of 2001.
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