US: Supervalu to streamline private-label offer
By: just-food.com | 4 May 2011
US grocer Supervalu Inc plans to roll out a new national-brand equivalent private-label, Essential Everyday, to replace its existing banner-branded products.
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US grocer Supervalu Inc plans to roll out a new national-brand equivalent private-label, Essential Everyday, to replace its existing banner-branded products.
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