USA: Survey proves consumers prefer Internet to magazines for cooking tips
A new survey carried out by market research firm InsightExpress has shown that more people prefer to surf the Internet for recipe ideas than turn to magazines. Based in Stamford, Connecticut, the information firm polled 800 homes and found that while 34% turned first to cookbooks when seeking recipe tips, a large 23% admitted that they used the Web as the primary source of information. Only 21% favoured using magazines.
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