UK: Tangerine NPD adds sour line to Wham range

By Michelle Russell | 8 October 2012

Tangerine is hoping to capitalise on the growth of the sours market with the launch

UK firm Tangerine Confectionery has added a product to its Wham line with the launch of Wham Rocket.

Rolling out today (8 October), the new bar contains the same iconic elements as the original bar, but combined with sour sherbert with the addition of a dipping stick.

Tangerine is hoping to capitalise on the growth of the sours market with the launch, which is showing 15% year-on-year growth, it said.

The launch will be supported by a marketing campaign, including PR and social media activity. Wham Rocket will have an RRP of GBP0.45 (US$0.72).

Show the press release

WHAM ROCKETS INTO OUTERSPACE WITH NEW FORMAT

08 October 2012; Wham, the original tongue-tingling chew bar from the 1980s, which was brought back with a bang earlier this year thanks to Tangerine Confectionery, is set to bring the tongue-tingling flavour to consumers in a way it never has before. Wham Rocket is counting down for take-off, and will be available to retailers from October 8th.

The iconic elements of Wham bar, such as the original raspberry flavour and colourful sugar crystals, have been spectacularly combined in sour sherbet, all eaten with a raspberry flavour foam dipping stick. Wham Rocket gives consumers a futuristic and unique way to enjoy the much-loved flavours, bringing elements of the 80's Wham bar to life in a 21st century sherbet product .

This new addition to the Wham range will offer a must-stock for any Kids Singles fixture. The Rocket comes at a time when the sours market is showing great growth at t 15 per cent year on year (YOY). Popularity of sherbet formats is also evident with much-loved products such as Barratt Sherbet Dip Dab and Sherbet Fountain in growth 10% year on year (YOY)*.

Helen Hartley, Group Marketing Manager at Tangerine Confectionery, commented: "Wham Rocket in a unique product offering, combining sour flavours with foam and sherbet. The new product innovation and extension to the Wham brand will provide the perfect solution for retailers looking to tap into the significant growth in these formats.

"By taking the original tongue tingling chew bar flavour and infusing it into sherbet, we have given Wham a great new twist. It is an exciting, new and unique branded product. The launch of the Rocket will capitalise on the notable consumer love for the Wham brand, whilst also drawing upon the popular ‘dipping' format of other sherbet based products, but with a modern flavour delivery and true kid appeal!"

Fans of the original tongue-tingling treat won't be disappointed - the new Wham Rocket format is making its debut with its signature raspberry flavour, speckled with colourful sugar crystals and a sour blast! The new Wham Rocket will delight new and old fans alike.

The launch will be supported by a marketing campaign, including PR and social media activity, which kicks off just in time for bonfire night. Wham Rocket will be available to retailers from 8th October, with an RRP of 45 pence.

Original source: Tangerine Confectionery

Sectors: Confectionery, Multichannel, NPD & innovation

Companies: Tangerine Confectionery