UK: Tangerine secures Frederick's licencing deal for Dib Dab lollies
By Michelle Russell | 22 June 2012
- Product on sale at Asda
 |
Tangerine is hoping Dip Dab lollies will appeal to young consumers |
Tangerine Confectionery, the UK firm behind Butterkist popcorn, is to launch ice lollies sold under its Sherbet Dib Dab brand.
UK ice cream maker Fredericks Dairies will manufacture the lollies under a licencing deal.
While Dib Dab's appeal is well-established amongst the UK's retro audience, Tangerine is hoping the new format will also appeal to young consumers.
The product is initially on sale at Asda stores. It will be sold in GBP1 (US$1.56) price-marked packs.
SHERBET DIB DABS INTO ICED LOLLIES MARKET
Tangerine Confectionery has embarked on a new licensing venture with ice cream maker Fredericks Dairies, to recreate their iconic Sherbet Dib Dab as an ice lolly.
Bringing new product innovation to the market, the much loved Barratt Dib Dab brand has launched itself into the iced refreshment category in the form of six pack lollies. With a strawberry iced core covered in a shell of zesty lemon sherbet, the new product will appeal to the retro sweet's army of fans, as well as bringing in an audience of younger consumers.
The £1 price marked packs are available now, exclusively from Asda.
Laura Burton, Barratt brand manager, comments: "Barratt is the number one brand in kid's singles confectionery and the Sherbet Dib Dab is undoubtedly one of the best loved, most iconic products within the range as the number one kids single in grocery (value sales). While Dib Dab's appeal is well established amongst the retro audience, we hope the new format will help us reach new audiences and increase brand awareness even further."
Ed Jones, Trade Marketing Manager at Fredericks, adds: "Dib Dab is a much loved and nostalgic product that appeals to children and adults of all ages. We're confident its launch into the iced refreshment category will drive sales and offer consumers a unique and exciting product which delivers the Barratt Dib Dab flavour and taste experience - only much cooler."
Barratt has a total brand value of £24m, which is growing at nine per cent YOY, outperforming the total sugar confectionery market. (Source: IRI MAT value sales, 52 week p/e 18th Feb 2012).
Original source: Tangerine Confectionery
Sectors: Confectionery, NPD & innovation
Companies: Tangerine Confectionery, Asda
View next/previous articles
22 Jun 2012 -
Currently reading -
UK: Tangerine secures Frederick's licencing deal for Dib Dab lollies
22 Jun 2012 -
Related research
Asda UK: Consumer Profile is the result of Canadean’s extensive online consumer survey Asda in the UK, presenting uniquely detailed data on Asda’s end-consumers. It provides retailer profiles for both Main and Occasional consumers (determined by the ...
ASDA Stores Limited - Strategic SWOT Analysis Review
ASDA Stores Limited (ASDA) is an in-store and online retailer of a wide range of food and non-food products. The company’s product portfolio includes groceries, apparel, electrical products, furniture, garden, home-ware, toys, baby items, DIY product...
Asda Food & Grocery | Customer Insight
During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers...
Related articles
UK: Sainsbury's calls King exit talk "totally premature"
UK retailer Sainsbury's has dismissed reports chief executive Justin King could step down from his role in February.
UK: Tesco wins partial victory in OFT price-fixing case
UK retail giant Tesco has won a partial victory in a long-running Office of Fair Trading investigation into dairy price-fixing.
There are currently no comments on this article
Be the first to comment on this article