Frank Puleo has been named Director of Thrift Store Operations for Tasty Baking Company, according to Carl S. Watts, Chairman, CEO, President of Tasty Baking. Puleo will be responsible for the overall management of the company's Thrift Outlet Stores, a new concept launched by Tasty Baking in September 2000. Currently, the company operates 16 Thrift Outlet Stores in Pennsylvania, Maryland, New Jersey and Delaware, with plans for significant growth.