US: Tasty Baking in low-fat launch
By: just-food.com | 18 January 2008
US bakery group Tasty Baking Co. has launched a low-fat product line in a bid to continue their expansion in healthier product categories.
Tasy Baking has launched low-fat raspberry-filled Koffee Kake cupcakes and iced vanilla cupcakes.
"Sales of our 'better for you' products indicate that we can reach new customers by offering more choices," said Jon Silvon, director of marketing for Tasty Baking Co.
The launch comes as the Philadelphia-based firm plans a move to a new corporate 'green' head quarters.
The move to the newly-constructed bakery, has weighed on margins at the company, resulting in a fall in net income of 58.5% to US$200,000 on the back of the asset depreciation.
Tasty Baking Co. is one of the country's leading bakers of snack cakes, pies, cookies and donuts with manufacturing facilities in Philadelphia and Oxford, Pennsylvania.
Sectors: Bakery, NPD & innovation, Snacks
Companies: Tasty Baking Co.
View next/previous articles
18 Jan 2008 -
18 Jan 2008 -
Currently reading -
US: Tasty Baking in low-fat launch
18 Jan 2008 -
18 Jan 2008 -
Read more on this hot issue
Just the Answer - Tasty Baking Co.
Philadelphia-based Tasty Baking Co. has shown how a company can be successful without nationwide distribution. Nevertheless, with a new state-of-the art bakery under construction, a major tie-up with Wal-Mart and a growing online business, there seems to be plenty of scope for expansion. Chris Jones spoke with Tasty Baking’s marketing director, Jon Silvon, about the company’s regionally-focused business model and plans for the future.
There are currently no comments on this article
Be the first to comment on this article