UK: Tesco adopts dual approach to private-label health
By Katy Askew | 12 April 2011
Tesco has taken a dual approach to encouraging healthy eating, highlighting its "better for you" options and promoting "health through stealth" in its private-label lines to appeal to its wide customer base.
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Tesco has taken a dual approach to encouraging healthy eating, highlighting its "better for you" options and promoting "health through stealth" in its private-label lines to appeal to its wide customer base.
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