UK: Tesco extends Everyday Value line into frozen aisle
By Katy Askew | 26 September 2012
UK retailer Tesco is extending its own-label Everyday Value range into the frozen category.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

UK retailer Tesco is extending its own-label Everyday Value range into the frozen category.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Quote, unquote: just-food's week in words
just-food last week attended London's IFE trade show where we spoke to exhibitors about how they are faring overseas and how the UK government plans to help firms targeting international markets. just-food spoke with food minister David Heath who said the food industry was playing "catch up" on emerging markets. Elsewhere, Sainsbury's released a trading update and spoke of competition in the market and how it was content with its own promotional offerings.
Editor's choice: the highlights on just-food last week
Last week saw the just-food team hitting the streets to bring you coverage from two key events in the industry calender: the IFE trade show in London and the Consumer Analyst Group of Europe (CAGE) conference.
Interview: IFE: Arla to ramp up investment in UK dairy
For all the positive publicity around dairy exports, the UK dairy sector is facing some significant challenges. The domestic market is dominated by low-value own label liquid milk sales, while underinvestment means that UK producers and manufacturers operate at a competitive disadvantage to their European peers. However, Arla Foods plans to tackle these issues head-on. Arla UK vice president of marketing Ash Amirahmadi spoke to just-food on the group's plans to ramp up investment in the UK, including the launch of a new liquid milk brand.
Market research related to this article
Tesco Corporation - SWOT, Strategy and Corporate Finance Report
Tesco Corporation - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and c...
Tesco PLC - SWOT, Strategy and Corporate Finance Report
Tesco PLC - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate...
Tesco PLC (TSCO) - Financial and Strategic SWOT Analysis Review
Tesco Plc (Tesco) is an in-store and online retailer. The company undertakes operations of 4,811 multi-format stores including stores which are classified into six formats, differentiated by size and the range of products sold, they are, Homeplus, Su...












