IRELAND: Tesco grows ahead of market - Kantar
The figures showed the Irish grocery market has grown by 0.4%
Tesco has grown ahead of the market in Ireland, boosting its market share, according to the latest data from Kantar Worldpanel.
Figures published today (10 December) show Tesco grew its market share by 0.2 points to 27.9% for the 12 weeks ended 25 November thanks in part to its "wide shopper base", Kantar said. Around 83% of Irish households shopped in Tesco over the past 12 weeks, Kantar noted, an improvement of 3% on last year.
The figures showed the grocery market has grown by 0.4% - the second month of sales growth in a row and the highest rate since January this year. Kantar noted this was a "positive" sign for the industry but said real growth remains "elusive" with inflation currently at 4.2%.
"There is no doubt that household budgets are increasingly stretched and this is reflected in the changing nature of the grocery shop," said David Berry, commercial director at Kantar Worldpanel. "To help offset the impact of price inflation the little and often approach to shopping continues; with the average household making an extra 2.5 grocery trips this year - that's an additional four million trips across the country."
Aldi's sales growth, however, remained above 30% for the second successive month as a result of "attracting more shoppers to the store" and "encouraging them to shop more often and increase the amount they spend", Kantar said.
Fortunes at Dunnes have also begun to improve this month, despite sales growth at the retailer still "trailing behind" the market, Kantar said.
"[Dunnes] has strengthened its position since September when sales declined by almost 8%," Berry said. "Dunnes now has a 23.2% market share and is in a better position to compete as the crucial Christmas trading period approaches."
Two retailers, however, that lost market share in the period were Supervalu with a 0.2% decline to 19.4% of the market and Superquinn with a 3.1% drop to a 5.3% share of the market.
This is a detailed report covering Tesco’s store formats, private labels, history, key employees, and key financial and operational metrics in the Czech Republic...
This is a detailed report covering Tesco’s store formats, private labels, history, key employees, and key financial and operational metrics in Turkey....
Sainsbury's initial campaigns promoted brands, own label products, and buying basic ingredients. As the credit crunch continued, Sainsbury's launched Live Well for Less. Tesco emphasized price in 2008...
- On the move: What's in store from Tesco's new CEO?
- On the money: Steady as she goes at Cloetta
- On the money: Can Premier build H2 sales momentum?
- Focus: Lindt plays safe with Russell Stover buy
- Interview: Bell hits out at German cartel ruling
- UPDATE: Premier establishes international unit
- Campbell issues warning on 2014/15 fiscal year
- S&A Foods announces restructure, 55 jobs to go
- Universal Robina to buy biscuit firm Griffin's
- Premier launches Oxo pots range in UK