UK: Tesco launches tie-up with Who Wants to be a Millionaire TV show
Leading UK retailer Tesco has announced a deal to offer customers and staff the chance to take part in the ITV quiz show Who Wants to be a Millionaire. The supermarket operator has hooked up with Celador International, which owns the TV show, to launch the initiative in mid-October. Customers who spend over £25 (US$38.7) in a single shopping trip will be given a scratch card with quiz questions. If they answer the questions on four cards correctly, their name will be entered in a prize draw for the chance to take part in a special edition of the show.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- 2017: three major drivers of M&A strategy
- just-food 2017 Survey - your thoughts on growth
- Food market in 2017: need-to-know US trends
- 2017 - what will shape the UK food sector?
- Could BRF's Turkey move pave way for OneFoods IPO?
- Premier Foods issues profit warning
- UK's Bakkavor plays down IPO "speculation"
- Ferrero insists Nutella not pulled from shelves
- Lindt sees FY sales acceleration on Europe growth
- Unilever sets packaging target