UK: Tesco launches tie-up with Who Wants to be a Millionaire TV show
Leading UK retailer Tesco has announced a deal to offer customers and staff the chance to take part in the ITV quiz show Who Wants to be a Millionaire. The supermarket operator has hooked up with Celador International, which owns the TV show, to launch the initiative in mid-October. Customers who spend over £25 (US$38.7) in a single shopping trip will be given a scratch card with quiz questions. If they answer the questions on four cards correctly, their name will be entered in a prize draw for the chance to take part in a special edition of the show.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- US food next wave on display at Winter Fancy Food
- Does Kraft Heinz want to swallow Unilever whole?
- Comment: Meal kits in US - don't believe the hype
- How General Mills plans to grow - CAGNY
- Focus: Nestle CEO plan to balance sales, earnings
- Unilever launches operational review
- Kraft Heinz pulls Unilever bid
- Kerry operating earnings strengthen on slow sales
- Glanbia focuses on nutrition with Irish dairy spin
- General Mills issues profit warning