UK: Tesco launches tie-up with Who Wants to be a Millionaire TV show
Leading UK retailer Tesco has announced a deal to offer customers and staff the chance to take part in the ITV quiz show Who Wants to be a Millionaire. The supermarket operator has hooked up with Celador International, which owns the TV show, to launch the initiative in mid-October. Customers who spend over £25 (US$38.7) in a single shopping trip will be given a scratch card with quiz questions. If they answer the questions on four cards correctly, their name will be entered in a prize draw for the chance to take part in a special edition of the show.
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