MALAYSIA: Tesco outlines Malaysian campaign strategy
UK retailer Tesco is developing its Asian expansion campaign apace, and yesterday outlined its plans in Malaysia, with an emphasis on local sourcing and local management. Tesco Stores (Malaysia) is a 70-30 JV between Tesco and local company Sime Darby Bhd, and is opening its first hypermarket later this week. The company plans to open up 20 stores in peninsular Malaysia over the coming five years, with the first four opening by the end of 2002. Damansara, Klang and Malacca are the locations identified for the other three to be opened this year.
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