UK: Tesco reinvents the pea to make it easier to eat
In an innovative bid to prevent the waste of millions of leftover peas and encourage children to eat more greens, supermarket giant Tesco has commissioned its food scientists to develop a firmer, rounder and altogether larger variety of the perennial dinner plate staple. The petit pois is, apparently, too difficult to eat and today's children, whose culinary training often amounts only to the eating of convenience finger food, cannot be bothered to chase the elusive peas around the plate. A recent survey claimed to reveal that one fifth of all kids refused to eat any greens at all.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Comment: Premier has more to ponder than Brexit
- The food market in 2017 - consumer trends and M&A
- 2017: three major drivers of M&A strategy
- Trump seen as negative for global food trade
- Analysis: B&G Foods balancing growth and decline
- Nestle mum on Mead Johnson takeover talk
- Unilever rebrands I Can't Believe It's Not Butter
- Weetabix takeover talk gathers pace
- Premier Foods issues profit warning
- Mondelez sells Vegemite to Bega