UK: Tesco removes bread advert on ASA ruling

By: just-food.com | 21 July 2010

UK retailer Tesco has withdrawn an advertisement claiming its bread is baked from scratch in-store following a complaint by the Real Bread Campaign (RBC).

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

UK retailer Tesco has withdrawn an advertisement claiming its bread is baked from scratch in-store following a complaint by the Real Bread Campaign (RBC).

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

Carrefour's 2010 trading: what the analysts say
Shares in Carrefour dipped today (14 January) as the French retailer continued to struggle in its home market, while posting stronger performances in its emerging markets, particularly Latin America and Asia. Analyst responses to the results have been mixed, with uncertainty over whether the retailer will be able to fulfil its ambitious transformation programme.

Talking shop: UK retailer fortunes ruled by snow business
A clutch of the UK's largest food retailers this week revealed how they had performed over the Christmas period, when the country saw some of its worst weather for 20 years. As Richard Woodard reports, there were clear winners and losers.

US: Fresh & Easy to open first northern California stores
Tesco's US division Fresh & Easy has announced plans to open its first stores in northern California from the beginning of March.

Market research related to this article

Tesco PLC - SWOT Analysis
Datamonitor's Tesco PLC - SWOT Analysis company profile is the essential source for top-level company data and information. Tesco PLC - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides sum...

Tesco PLC (TSCO) - Financial and Strategic Analysis Review
Tesco Plc (Tesco) is an in-store and online retailer. The company is engaged in the operations of 4,811 multi-format stores including stores which are classified into six formats, differentiated by size and the range of products sold, they are, Homep...

UK Consumer Insight 2010: Tesco Food
Introduction Verdict Research UK Consumer Insights 2010 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year. Reasons to Purch...

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page