UK: Tesco reveals “what customers want”

By Katy Askew | 10 November 2006

Speaking to the IGD Supply Chain Summit, Tesco board director (logistics and store operations) David Potts revealed "what customers want".

According to Tesco, customers are seeking five key things from their shopping experience: clear aisles; good prices; no queues; helpful, friendly staff; and product availability.

Looking at changes and developments in shopping trends, Potts said that time-starved consumers generally had less time to shop, desired organic healthy and locally sourced options, but not at any price: they also want value for money ad internationally but ethically sourced products.

To successfully appeal to today's demanding customers, Potts said: "Retailers have to be in tune with customers expectations and have a positive impact on society and the environment".

"The customer must remain at the heart of what we do," he concluded.

Companies: Tesco, IGD