UK: Tesco to sell new Rachel’s Organic fruit yoghurts
Three new varieties of Rachel's Organic wholemilk yoghurts are to be sold in supermarket chain Tesco.
Mango & Vanilla, Raspberry & Elderberry and Peach & Passion Fruit are the latest products from UK organic dairy company Rachel's Organic.
The company said the new products are part of its commitment to innovation aimed at driving demand for British organic dairy produce and as such are also a challenge to imported German yoghurts with more exotic flavours.
"We are delighted by the immediate Tesco listing for the three new British yoghurts. Consumer trials have been brilliant and retailer interest more than justifies our NPD roll out and roll over strategy," said managing director Neil Burchell.
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