US: Thanasi Foods adds spice to bourbon-soaked snacks
Thanasi Foods has added three new flavours to its line-up of Jim Beam snack foods.
It has expanded the line to include Jim Beam Peppered Beef Jerky, Barbeque Beef Jerky and Jalapeno Sunflower Seeds. The beef jerky continues to be available in 2.5 oz and 5.15 oz bags, with Jim Beam sunflower seeds being sold in 1.7 oz and 3.5 oz bags.
Both Jim Beam snack ranges are now available in original and barbeque flavours in addition to the newly launched Jalapeno Sunflower Seeds and Peppered Beef Jerky.
Thanasi Foods president and CEO Justin Havlick said: "Jim Beam Beef Jerky was one of seven new products accepted for the prestigious workshop presentation at this year's North American Convenience Store (NACS) Conference. Many apply and only seven, including Thanasi Foods, Procter & Gamble, Anheuser-Busch and Nestlé USA, receive the honour of presenting.
"This kind of market acceptance, as well as continued strong customer demand, prompted us to introduce the new Jim Beam Jalapeno seeds, Peppered beef jerky and Barbeque beef jerky to the market."
The snacks are soaked in Jim Beam, giving the snacks a slightly sweet and smoky flavour. However, there is virtually no remaining alcohol content in the sunflower seeds or jerky.
Thenasi deals with co-branded partnerships in packaged goods like Jim Beam, which is known for its Jim Beam bourbon.
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