In today's highly competitive foodservice marketplace, how do you get customers to come back to your restaurant? Clever Ideas, Inc. has the answer. What if you could capture that elusive diner more often? How about dinner for four once a month instead of just 3 times a year? CLICK/Valued Member can make the difference and, best of all, results are guaranteed!

CLICK/Valued Member is a totally unique program that combines the sophistication of information technology with the ambiance of the hospitality industry. It rewards loyal customers, thus encouraging their return to your establishment. The membership card is the customers' credit card(s) of their choice, no separate identification (membership card) is needed.

The result is a turnkey frequent dining program that can be customized to suit any restaurateur's needs. Clever Ideas, Inc. does the work which ensures a successful and timely program and lets the restaurateur do what he does best -- run his restaurant.

CLICK/Valued Member customizes the customer loyalty program to suit the restaurateur's specific needs and marketing objectives. CLICK/Valued Member analyzes preferred customers as needed-by number of visits, dollars spent, check average, etc. The restaurateurs choose exactly how to reward valued members -- from food and beverage certificates to merchandise and even airline miles.

Frequently scheduled communications keep an establishment in the valued customer's mind. Clever Ideas develops the image and personality that belongs to each establishment. Participating customers will receive:


-- Oversized postcards with customized text/announcements
-- Quarterly newsletters, highlighting unique news
-- A birthday card sent during the month of the customer/member's birthday
-- An anniversary card sent one year after the member's enrollment in the

program -- E-mail communications

Clever Ideas, Inc. understands the restaurateur's needs. Since 1977, Clever Ideas has been furnishing financial and marketing services to restaurants throughout the country. Another Clever Ideas product is the LeCard program, offered for Diners Club card members.

Contact Clever Ideas, Inc., Two Prudential Plaza, Suite 5300, Chicago, Ill. 60601, or call 800-411-0705, or visit www.cleverideas.com. A complimentary analysis of how your business can benefit from CLICK/Valued Member is available upon request.