USA: The American Red Cross declares BURGER KING(R) Restaurants 'official Red Cross donation centers'
Executive Vice president and Chief Global Marketing Officer, Chris Clouser, said the Company expects the effort to raise millions of dollars for the families of the victims of last week's tragedies. The BURGER KING® effort is a partnership between Burger King Corporation, the National Franchise Association and other BURGER KING® franchisees.
"Beginning October 1st, customers at all BURGER KING® restaurants can show their support for the families of victims by buying an American flag decal for only one dollar," said Lewis. Net proceeds will go to the American Red Cross Disaster Relief Fund to aid the families of the victims of the September attacks.
Red Cross officials noted that Burger King Corporation is in an extraordinary position to offer aid and support, given the presence of its restaurants in nearly every city, town and community across the U.S. "We are trying to make it easy for Americans to help other Americans," notes Dr. Bernadine Healy, president and CEO, the American Red Cross. "We're urging Americans to visit their neighborhood BURGER KING® restaurants and give to the relief effort."
"BURGER KING® restaurants in New York City, Washington, DC and the surrounding areas have already rallied to the cause -- supplying food, water, Coca-Cola soft drinks and assistance to hundreds of rescue workers at the scene," said Dasburg. "Burger King Corporation and its franchisees have been supplying about 8,000 sandwiches a day for the relief workers. By making our restaurants official donation centers for the American Red Cross, we are offering millions of Americans -- as well as our own employees -- a meaningful way to make a difference."
In addition to collecting funds, Burger King Corporation will also donate monies from other fundraising activities to the American Red Cross Disaster Relief Fund, including a special link on www.burgerking.com that gives information to consumers on how to contribute to the Red Cross.
Burger King Corporation created the American icon, the HOME OF THE WHOPPER®, in 1957. The company and its franchisees operate more than 11,370 restaurants in all 50 states and 58 countries and international territories around the world, with more than 92% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. In fiscal year 2001, the BURGER KING® system had system-wide sales of $11.2 billion. Burger King Corporation is a part of Diageo (NYSE: DEO), the international food and drinks company. To learn more about the BURGER KING® system, please visit the company's web site at www.burgerking.com.
All American Red Cross disaster assistance is free, made possible by the voluntary donations of time and money from the American people. To help the victims of this and other disasters, contributions can by made to the American Red Cross Disaster Relief Fund by calling 1-800-HELP NOW or 1-800-257-7575 (Spanish). Internet users can make a secure online credit card contribution by visiting www.redcross.org. Contributions to the Disaster Relief Fund may also be sent to your local Red Cross chapter or to the American Red Cross, P.O. Box 75156, Washington, DC 20013.
The National Franchisee Association, Inc., located in Atlanta, GA, was formed in 1989. Today, the NFA is comprised of 1,600 Burger King franchisees in North America representing more than 8,500 restaurants. Our mission is to improve, preserve, and insure the economic well-being of all of our members.
American Red Cross
The American Red Cross is providing lifesaving assistance in the form of immediate disaster mass care and blood to victims and emergency workers in New York, Washington, D.C. and Pennsylvania following the incomprehensible attacks of September 11. The Red Cross will stay with these people as this tragedy unfolds. The Red Cross has been on the scene from the beginning providing disaster support in the form of food, shelter and mental health counseling to all individuals affected. To help the victims of these and other disasters please support the American Red Cross Disaster Relief Fund.
Contribute directly to the American Red Cross by going to www.redcross.org
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