UK: The Flora "Family" and Heart Health
Unilever, the makers of Flora, has a long history in 'heart health' spreads and margarines, and is the world's leading producer.From the late 1950's onwards, the link between saturated fat in the diet and its relationship with blood cholesterol levels became increasingly established amongst the scientific community 1,2.At the request of the medical profession, Unilever was asked to develop a healthy alternative to butter, lard and hard margarine. The response was a spread that was high in polyunsaturated fatty acids and low in saturated fatty acids. The spread, known as Becel (so called for its blood cholesterol lowering properties) was launched in the Netherlands and was available on prescription from pharmacies. In the early 1960s Becel's formulation was changed to one based on sunflower oil. The product was launched in the UK, under the brand name Flora, and because of its health benefits, became the UK's most popular spread in the space of a few years, a position it has maintained ever since.Now available, Flora pro.activ is a cholesterol lowering spread enriched with plant sterols that reduces LDL (bad) cholesterol by an average of 10-15% within 3 weeks, when eaten as part of a healthy diet.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- just-food 2017 Survey - your thoughts on growth
- 2017 - what will shape the UK food sector?
- Food market in 2017: big foodservice trends
- Could BRF's Turkey move pave way for OneFoods IPO?
- Food market in 2017: need-to-know US trends
- Ferrero insists Nutella not pulled from shelves
- UK's Bakkavor plays down IPO "speculation"
- PepsiCo launches Walkers Mediterranean in UK
- Mondelez plans "selective" UK price hikes
- Kellogg names Fareed Khan as incoming CFO