A new strategy - which has led to thousands of job cuts - at PepsiCo and the prospect of a new CEO and CFO at beleaguered Diamond Foods caught your attention last week but, beyond those headlines, just-food analysed organic food in China in its Brics and beyond column, we issued the latest data from our Promo Tracker and heard why columnist and SymphonyIRI vice president Rod Street believes suppliers and retailers need to develop a multi-channel strategy now.