A tragic fire in a Chinese poultry facility highlighted continued concerns over safety standards in emerging markets last week. The just-food briefing looked at the need to innovate to prevent breakfast cereal sales going soggy, insight that was swiftly followed by the news that Kellogg is launching a number of breakfast bar and drink products in response to changing consumption patterns. Meanwhile, chocolate giants Nestle and Mars were accused of price fixing in Canada. Here are the highlights on just-food this week.