Organic frozen food The Little Big Food Company is preparing to roll out a creative campaign this autumn to support the launch of its kids size Organic Real Italian Pizzas.

Coinciding with the start of the new school term, the firm said that its Back to School Campaign will give over 20 children the opportunity to win a competition to travel to school in helicopters, tanks, Cinderella coaches or limousines.

Tony Risso-Gill from The Little Big Food Company said: "We wanted to create a bit of fun for the first day back at school both for mums and kids. It seemed the perfect way to launch our latest range of Organic Real Italian Pizzas."

The campaign will be supported by advertising across key regional press, and the women's consumer title Take A Break magazine.