UK: The Quest for Health Turns Consumers into Amateur Physicians, Boosting 'Food As Medicine' Market to £1.6 billion in UK
Datamonitor's new report, 'Food as Medicine', reveals that the functional food/nutraceuticals market has grown by £205 million in the UK over the last four years. As consumers become increasingly interested in health, many are turning amateur physician, choosing to self medicate or find a stop-gap solution to their medical problems through their diet. The industry will need to fully substantiate product claims to overcome consumer concern and ensure future success for the market.
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