UK: Thorntons launches online sweet store

By: just-food.com | 1 June 2009

UK confectioner and retailer Thorntons has launched an online sweet store in a tie-up with Tangerine Confectionery.

The range, on sale at  www.thorntons.co.uk/sweetshop, includes Butterkist popcorn, Barratt's Dip Dabs and Sherbet Fountains.

The company said the move would help consumers " rediscover their childhood and be like big kids in a sweet shop".

"These are a collection of the nation's favourite sweets that will not only be familiar to our customers but will also mean something to them. Everyone seems to have a favourite that makes them smile or recall a childhood memory," Hannah Legg, head of Thorntons Direct, said.

Sectors: Confectionery, NPD & innovation, Retail

Companies: Thorntons

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UK: Thorntons launches online sweet store

There is currently 1 comment on this article

But none of these sweeties are from Thorntons. I don't get it.

 

TheFoodAnalyst.com said at 6:56 pm, June 1, 2009

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