ISRAEL: Tivall negotiating US meat alliance
Tivall , Israel's leading manufacturer and exporter of meat analogues, is negotiating with several US companies to establishing a strategic partnership, as part of Tivall new strategy to intensify its sales on the American market. Tivall, a member of the Osem Group of companies, plans to capture 10% of the meat analogue market in the US, which is estimated to reach US$1.5bn in sales in 2003. Omri Lotan, Tivall general manager, was quoted in Maariv saying that the company's entry to the US market with a reputable partner "complements our expanded production capacity. Tivall now exports 60% of its production volume to Europe."While searching for a strategic partner in the USA, Tivall is negotiating with several US supermarket chains to market the Israeli meat analogues brand, which is well recognised in the UK, Holland, Germany, and Switzerland. It was reported that Tivall reached an agreement to supply Wal-Mart stores in Germany with a wide range of its vegetarian products, "a move which might promote Tivall's entry to
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Danone's Q1: four things to learn
- Who will buy Danone's Stonyfield business?
- Interview: Sir Kensington's on sale to Unilever
- Nestle Q1 update: four things to learn
- Column: Why snacking is the new meal
- Tyson shops Sara Lee bakery, Kettle and Van's
- Nestle to cut UK confectionery jobs
- PepsiCo affirms full-year target as Q1 hits mark
- Icelandic to sell Saucy Fish Co. owner Seachill
- Tyson to buy burger-to-entree firm AdvancePierre