This year's Food Marketing Institute Show in Chicago was a chance for US companies to showcase their latest launches. With people spending less time in kitchen, an average of eight minutes, convenience was a major theme. Added health benefits, especially products designed for women, was highlighted in the form of cereal bars. Novelty value for children was a major influence in the confectionery market. Premium value mirrored the trend for indulgence. Datamonitor's Worldwide Innovations Network, the online new product tracking database, visited the show and reports on the significant introductions across the Atlantic.