USA: Tony Roma's signs development agreement for Netherlands Antilles
Ruben Mansur, Jr. will develop a minimum of three new Tony Roma's restaurants in the Netherlands Antilles which includes Curacao, St. Maarten, and Bonaire. Mansur also has the rights to develop an additional Tony Roma's restaurant in Aruba. Several locations are currently under consideration in each of these areas.
"I am very pleased to bring Tony Roma's to the Netherlands Antilles," said Mansur. "Tony Roma's is well known throughout the Caribbean and South America and we are confident that the concept will be welcomed in our markets." Mansur currently manages a number of real estate ventures, gasoline distribution and convenience store operations as well as a liquor and wine distribution company throughout Aruba, Bonaire and Curacao.
"Ruben's experience and success in the region are outstanding," said Frank Steed, President and CEO of Romacorp. "We are confident that his team will develop worldclass Tony Roma's restaurants that will complement our strength in this part of the world."
The company also announced the opening of the first "Tony Roma's Express" in Venezuela. The Express concept is located in the CCCT mall in Caracas and is operated by franchise partner, Representaciones Tropical Ribs C.A. Although this is the third Tony Roma's in Venezuela it is the first of several planned Express locations. The Express occupies 430 square feet and the menu consists of Tony Roma's Ribs, Chicken and Onion Loaf along with several side items including French Fries, Cole Slaw and Cheesecake.
"We believe the Tony Roma's Express concept will grow both domestically and internationally," said Sam Rothschild, Senior Vice President of Operations. "Another franchise partner has a similar prototype in the Rose Garden Arena in Portland and we will continue to look at more alternative type locations. The Tropical Ribs team has done a great job in communicating the Tony Roma's brand to our guest in the CCCT mall."
"The Express concept is an excellent way to continue to familiarize Venezuelans with Tony Roma's,'' adds Abraham Levy, President of Representaciones Tropical Ribs. We plan to continue to develop traditional and Express Tony Roma's throughout Venezuela and this will allow us to do so more efficiently and economically. Although we have just opened, we are very pleased with the concept and preliminary results."
Roma Systems, Inc., a wholly owned subsidiary of Romacorp, Inc., is the international franchisor of Tony Roma's restaurants, the world's largest casual dining concept specializing in ribs. Romacorp, Inc. currently operates 60 restaurants and through its subsidiary companies, franchises 183 restaurants in 29 states and 22 foreign countries and territories. The first Tony Roma's restaurant opened almost 30 years ago in North Miami, Florida and today the concept include restaurant operations that span 5 continents.
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