Kellogg has asked the men heading its North American and international business to swap roles.

Kellogg, the world's largest cereal maker, has appointed CFO John Bryant to the position of president of Kellogg North America.

Bryant will hold both roles; he had held the positions of CFO and president of Kellogg International since 2004.

Bryant replaces Jeffrey Montie, who heads in the opposite direction, swapping the top job at Kellogg's North American business for the lead role at its international division. Montie will also head up Kellogg's global innovation, marketing, consumer promotion, and sales teams.

Both men will report to Kellogg president and CEO David Mackay. "This shift in responsibilities leverages their capabilities, and offers new opportunities to enhance our bench strength," Mackay said.

A Kellogg spokesperson dismissed suggestions that the executive swap comes amid growing challenges for the company in North America and internationally.

"It's a development opportunity for the individuals, rather than any particular need on either side of the business," the spokesperson told just-food.

The moves, announced today (23 July), come alongside two more appointments among Kellogg's executives in North America.

Paul Norman, who heads Kellogg's US morning foods business, will take on responsibility of the company's frozen foods business.

Meanwhile, Brad Davidson, president of Kellogg's US snacks business, will also look after the company's Canadian unit.