What goes into food and what is slapped on the outside dominated the headlines on just-food this week. Food manufacturers and retailers continued to fall over themselves to demonstrate their commitment to sustainable palm oil although, as our interview with the WWF revealed, there are those in the industry that have yet to take any action on the issue. One industry-wide action on food labelling in the US has hit the buffers with the country's leading food makers pulling out of the Smart Choices Program. Will US regulators now fill that void? These are the top ten stories on just-food this week.