US: Top US politician slams firms' marketing to children
A leading US politician has questioned whether food companies will voluntarily combat the issue of rising child obesity in the country.
Edward J. Markey slammed five of the country's top food companies for not committing to the same standards on children's food outlined last month by Kellogg.
Kellogg, the world's largest cereal maker, decided to improve the nutritional content of products it sells to children and tighten its marketing of such products.
"These top food and beverage companies have an opportunity to play an important role in helping our children make healthier choices," said Markey. "I'd like these companies to supersize their commitment to public health and take steps to refrain from targeting young kids with certain food marketing. If Snap, Crackle, and Pop can do it, why can't Ronald McDonald?
Markey added: "The vague and incomplete responses from these companies, at a time when our country is facing a serious childhood obesity crisis, again raise the question of whether voluntary industry action will be sufficient to combat this important public health issue."
According to Markey, only Coca-Cola Co. gave him details of marketing restrictions with "any real impact".
Officials at the five companies could not be reached for immediate comment.
A self-regulatory initiative by 11 food and beverage companies launched in the US last week has received a mixed response from campaigners. While the initiative can potentially make a valuable contrib...
The issues that dominated the food industry last year - the enviornment and obesity - are likely to be high on the agenda as we head through 2008. But will the continuing rise in commodity costs lead ...
This week, in a bid to display their seriousness in tackling child obesity, the EU's biggest food firms signed up to a set of marketing commitments. Similar moves in the US are, after initial fierce c...
Cereal giant Kellogg has introduced a new product to their All-Bran range in the US with the launch of strawberry medley....
General Mills has named former Sara Lee Corp. executive Roderick Palmore as executive vice president, general counsel and chief compliance and risk management officer....
General Mills is to launch a TV push behind its Green Giant brand in the UK in a bid to promote the health benefits of sweet corn....
US natural and organic food firm Kashi Co. has expanded its frozen pizza stable with the launch of three whole-grain products....
Betty Crocker, the sweet baking mix from General Mills, is launching a dedicated Pancake Day marketing campaign in the UK....
- Focus: Nestle CEO plan to balance sales, earnings
- Does Kraft Heinz want to swallow Unilever whole?
- Will Kellogg's DSD exit help it grow in US snacks?
- Comment: Meal kits in US - don't believe the hype
- Is Mondelez's margin target hurting sales?
- Nestle plans restructuring as 2016 profit misses
- Danone eyes efficiency, agility with new structure
- Kraft Heinz pursuing Unilever in takeover move
- Kraft Heinz returns to organic growth, ups margins
- Danone sales dampened by Europe, China