USA: Towns offered chance to be renamed Got Milk?, California
Twenty-four small Californian towns are being offered money and fame if they are renamed Got Milk?, California. The first town to accept the offer will become Got Milk?, California, as part of a national publicity campaign aimed at combating falling milk sales. The Got Milk? Campaign was launched in 1993 to counter a 21% decline in national per capita milk consumption since the 1970s. It is hoped that Got Milk? California will be the centrepiece for the campaign's 10-year anniversary.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Does Kraft Heinz want to swallow Unilever whole?
- Focus: Nestle CEO plan to balance sales, earnings
- Comment: Meal kits in US - don't believe the hype
- Is Mondelez's margin target hurting sales?
- Will Kellogg's DSD exit help it grow in US snacks?
- Nestle plans restructuring as 2016 profit misses
- Kraft Heinz pursuing Unilever in takeover move
- General Mills issues profit warning
- Kraft Heinz pulls Unilever bid
- Kraft Heinz returns to organic growth, ups margins