Tulip has invested GBP2.3m in a new production facility

Tulip has invested GBP2.3m in a new production facility

Tulip, the UK arm of Danish Crown, has injected GBP2.3m (US$3.9m) into setting up a new production facility in the Midlands to meet "growing consumer demand" for BBQ, slow cooked and pulled meat products.

The Wednesbury facility will comprise of new preparation equipment, large scale smoking ovens and a new packaging line in order to maximise production efficiencies.

The meat firm is initially employing 80 people at the site. 

"Headcount is expected to increase further as volumes grow," the firm added in a statement.

CEO Chris Thomas said: "It is always good news when you are able to create additional jobs and the opening of this new facility in Wednesbury really serves to underline Tulip's commitment to investing in growth areas.

"The emergence of ‘street food' and the influence of American cuisine such as shredded and pulled meats have been really big news over the past 12 months and Tulip has been leading the way in bringing this type of product to a wider market. We expect to see this trend develop further as consumers continue to look for exciting food solutions that are packed with flavour and easy to prepare".

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Tulip Ltd has opened a new state of the art production facility in the Midlands to meet growing consumer demand for BBQ, slow cooked and pulled meat products.

The company has invested over £2.3million in infrastructure and plant at the 3,000 square metre site, acquired as part of its purchase of Parkam Foods in 2011, and has installed new preparation equipment, large scale smoking ovens and an innovative new packaging line in order to maximise production efficiencies.

The site is initially employing 80 people, including a number who have transferred across from the nearby Freshway Foods’ site and headcount is expected to increase further as volumes grow. 

Tulip will be working in collaboration with sales and marketing specialists HFR Foods to identify additional routes to market for products manufactured at Wednesbury, which is believed to be the largest dedicated BBQ, slow cooked and pulled meat single site facility in the UK.

Chief Executive Chris Thomas explains: “It is always good news when you are able to create additional jobs and the opening of this new facility in Wednesbury really serves to underline Tulip’s commitment to investing in growth areas. 

“The emergence of ‘street food’ and the influence of American cuisine such as shredded and pulled meats have been really big news over the past 12 months and Tulip has been leading the way in bringing this type of product to a wider market. We expect to see this trend develop further as consumers continue to look for exciting food solutions that are packed with flavour and easy to prepare.

Original source: Tulip