US snack maker Hostess Brands LLC has named former AdvancePierre Foods CEO Bill Toler as its new president and CEO.

Toler joins a business looking to push on after private-equity groups Metropoulos & Co. and Apollo Global Management bought the snack cake business of the old Hostess Brands last year.

Hostess chairman Dean Metropoulos said Toler would "bring his talents and energy to the next phase of the company's growth".

"Hostess Brands has become a dynamic and highly successful business over the past year and our unique and widely recognized brands, including Twinkies, HoHos, CupCakes and Ding Dongs, have reconnected with consumers," Metropoulos said. "As we look forward to the company's exciting future, it is important to continue to strengthen the organisation and strive to reach new levels of growth through further market expansion, new products and acquisitions."

According to Toler's LinkedIn page, his most recent role was as senior advisor to another private-equity firm, Oaktree Capital Management.

He was CEO of convenience foods supplier AdvancePierre Foods from 2008 to 2013. Before that role, he was president of Pinnacle Foods for five years.

Rich Seban, who has served as Hostess's president and COO, will move to a role of vice chairman.

Metropoulos added: "Rich has been critical to the successful transition of Hostess and will remain actively involved in the management of the business. Both individuals will be key to further penetrating our markets and expanding our product offerings to appeal to a broader base of consumers."

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Hostess Brands, LLC Names Food Industry Veteran William Toler President and CEO; Longtime Hostess Executive Rich Seban Becomes Vice Chairman

 

May 21, 2014 01:09 PM Eastern Daylight Time

KANSAS CITY, Mo.--(BUSINESS WIRE)--Hostess Brands, LLC announced that food industry veteran William Toler, a colleague of Hostess Chairman Dean Metropoulos who previously served as CEO of AdvancePierre Foods and President of Pinnacle, has been named President and CEO. Longtime Hostess executive Rich Seban, who most recently served as the company’s President and COO, has been named Vice Chairman.

“Rich has been critical to the successful transition of Hostess and will remain actively involved in the management of the business”

“Hostess Brands has become a dynamic and highly successful business over the past year and our unique and widely recognized brands, including Twinkies®, HoHos®, CupCakes and Ding Dongs®, have reconnected with consumers,” said Mr. Metropoulos. “As we look forward to the company's exciting future, it is important to continue to strengthen the organization and strive to reach new levels of growth through further market expansion, new products and acquisitions.

“Rich has been critical to the successful transition of Hostess and will remain actively involved in the management of the business,” he added. “I look forward to strengthening our team and working with Bill, who will bring his talents and energy to the next phase of the company’s growth. Both individuals will be key to further penetrating our markets and expanding our product offerings to appeal to a broader base of consumers. We have been very pleased with the support of our consumers and retail partners and are excited about what’s ahead."

For more information about Hostess® and Hostess Brands, LLC, please visit hostesscakes.com and hostessbrands.com. Follow Hostess on Twitter:@Hostess_Snacks; on Facebook: facebook.com/Hostess; on Instagram: Hostess_Snacks; and on YouTube: youtube.com/HostessSnacks. Hashtag: #comeback.

Original source: Hostess Brands