USA: Tyson Foods to expand its Tyson brand into new categories
Springdale, Arkansas-based Tyson Foods, the world's largest processor and marketer of beef, chicken and pork, is to expand the use of the Tyson brand into other proteins and product categories. The Tyson brand will replace the Thomas E. Wilson brand on roasts and other further processed beef and pork products and case ready pork. Tyson will initially convert all Thomas E. Wilson branded case ready beef to clear film packaging with no brand affiliation. These conversions will begin immediately and should be completed over the next six months, depending on the product category.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Unilever 2016 investor day - the top takeaways
- Have food promotions reached tipping point?
- Quorn CEO sets out stall for 2017 - interview
- How Tyson's new CEO plans to grow the meat group
- Mondelez goes beyond certified cocoa - analysis
- Nestle unveils process to cut sugar by 40%
- Putin 'wants embargo to run as long as possible'
- Unilever sets new margin target with help from ZBB
- Unilever focuses on "value" of spreads arm
- McCormick to buy flavours business Enrico Giotti