US meat firm Tyson Foods has appointed two meat and poultry industry veterans to oversee its poultry and prepared foods and fresh meat units.

The Springdale-based company said that Donnie King would takeover the role of SVP and president, poultry and prepared foods, from Donnie Smith, who was recently promoted to president and chief executive.

Meanwhile, Noel While will replace Jim Lochner, who is now Tyson's COO, as SVP and president of fresh meats.

"We believe Donnie and Noel have the leadership skills needed to help us execute the sound strategy we have in place to win," Smith said. "They will be actively involved in our continued pursuit of operational excellence and innovative food solutions for our customers."

King and White will both report to Lochner.

"Donnie and Noel have extensive knowledge about our company and our industry and, equally important, are committed to operating with integrity. I look forward to their involvement as we work aggressively to ensure our company is successful," Lochner commented.

King joined Tyson in 1982 and has served in various positions with the company. Most recently he served as VP of refrigerated and deli, fowl and export sales.

White is currently senior vice president, pork margin management, at Tyson.