UK: UB eyes growing biscuit sales with launch of new pack formats
By just-food.com | 27 March 2007
Biscuits and snacks group United Biscuits has changed the format for its McVitie's Minis range and McVitie's Jaffa Cakes Grab & Go pack, with the launch of a new 40g pack size. The move, the company said, is designed to grow biscuit sales by filling a niche in the market.
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Biscuits and snacks group United Biscuits has changed the format for its McVitie's Minis range and McVitie's Jaffa Cakes Grab & Go pack, with the launch of a new 40g pack size. The move, the company said, is designed to grow biscuit sales by filling a niche in the market.
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