UK: Unilever adds cranberry sauce to Colman's range
By Michelle Russell | 16 August 2012
- Unilever launches Colman's Cranberry Sauce
 |
Colman's Cranberry Sauce joins Unilever's condiment portfolio |
Unilever has added to its Colman's condiment stable in the UK with the launch of a cranberry sauce line.
The existing Colman's range includes Bramley Apple Sauce, Instant Gravy Paste and English Mustard.
The condiments market has experienced growth of 4.3% in the last 12 months, Unilever said. It added its Colman's range is the brand leader in the category with a 32% share.
The launch will be supported by in-store promotions and online support.
COLMAN'S EXPANDS CONDIMENTS PORTFOLIO WITH NEW CRANBERRY SAUCE
Colman's, the number 1 condiments brand from Unilever UK, has expanded its sauces portfolio to include Cranberry Sauce.
Colman's Cranberry Sauce forms part of the existing Colman's range which comprises of Bramley Apple Sauce, Instant Gravy Paste and its iconic English Mustard. The launch meets consumer expectations of a leading UK condiment brand to have a cranberry variant.
Laura Gordon Hall, Colman's Brand Manager from Unilever UK says: "The Condiments market in the UK is an important segment within the Sauces category and is experiencing strong growth of 4.3% in the last 12 months. Colman's is the brand leader in Condiments, with a 32% share and strengthening our portfolio to include Colman's Cranberry Sauce is a natural extension for the range."
Colman's Cranberry Sauce comes in the iconic, square Colman's condiments jar but features bright and modern packaging and is light weighted to 250ml.
The label still communicates the British heritage of the Colman's brand, but has been redesigned to communicate a more premium product offering, including a bigger food shot for increased standout on shelf to encourage younger shoppers to purchase and drive growth into the Condiments market.
Original source: Unilever
Sectors: Condiments, dressings & sauces, Multichannel, NPD & innovation
Companies: Unilever
View next/previous articles
Currently reading -
UK: Unilever adds cranberry sauce to Colman's range
16 Aug 2012 -
16 Aug 2012 -
Related research
Unilever Plc - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
Datamonitor's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....
Unilever PLC (ULVR) - Financial and Strategic SWOT Analysis Review
Unilever PLC is the world's leading supplier of fast moving consumer goods. The company offers products to cater consumer needs for nutrition, hygiene and personal care. Unilever's portfolio consists of household care, laundry products, deodorants, h...
Hindustan Unilever Limited (HINDUNILVR) - Financial and Strategic SWOT Analysis Review
Hindustan Unilever Limited (HUL) is one of the largest fast moving consumer goods company in India. The company, a subsidiary of Unilever, sells Foods and Home and Personal Care brands in various countries worldwide. The company, along with its subsi...
Related articles
What the analysts say: Nestle FY results, 2013 outlook
Global food group Nestle this morning (14 February) booked an increase in full-year profits but slowing underlying sales growth. The company also pointed to 2013 as looking every bit as "challenging" as 2012. Analysts gave a mixed view of the results.
just the answer: Barry Callebaut marketing director for Western Europe, Sofie De Lathouwer
Since selling its consumer units over the last few years, business-to-business chocolate maker Barry Callebaut has been treading a new path focused on its "core" business with industrial and artisanal customers. Michelle Russell caught up with Barry Callebaut marketing director for Western Europe, Sofie De Lathouwer at this year's ISM confectionery show in Cologne to find out more about its strategy for growth.
There are currently no comments on this article
Be the first to comment on this article