UK: Unilever in legal action against BNP over Marmite
BNP leader Nick Griffin criticised Marmite's 'Hate Party' campaign
Unilever has launched legal action against the British National Party after the far-right group used a Marmite jar in an online political broadcast.
The jar appears in a four-minute video on YouTube, created by the BNP as part of its campaigning for the UK General Election, scheduled for 6 May.
On its official YouTube channel, the BNP claims the brand has "sponsored" its "General Election Broadcast" and adds: "Thank you to Marmite for lending us your support. You stratch our backs, we don't forget."
The video has prompted Unilever to start proceedings against the party in a bid to remove the jar from the broadcast.
"We want to make it absolutely clear that Marmite did not give the BNP permission to use a pack shot of our product in their broadcast. Neither Marmite nor any other Unilever brand are aligned to any political party," Unilever said.
"We are currently initiating injunction proceedings against the BNP to remove the Marmite jar from the online broadcast and prevent them from using it in future."
BNP leader Nick Griffin said this afternoon that Unilever was "very upset" at the use of Marmite in the video.
"Unilever PR men and lawyers over us like a rash," Griffin wrote on Twitter. "Should have thought of that before modelling the one for their Hate Party on us."
Griffin was referring to the Marmite TV campaign currently on UK television, which features the fictitious Hate Party, seen as a spoof of the BNP.
The recent appetite for M&A in the food industry is showing little sign of abating....
Unilever's move this week to buy shampoo brands Tresemme and VO5 has led some industry watchers to claim the consumer goods giant is undergoing something of a makeover....
This month saw the annual review for the Dow Jones Sustainability Indexes and the half-year review of the FTSE4Good index. The fact that this may have passed largely unnoticed by many in the business ...
Unilever is mulling the future of cooking sauces brands Chicken Tonight and Ragu as the Anglo-Dutch conglomerate continues to revamp its food portfolio....
- Interview: Sir Kensington's on sale to Unilever
- Analysis: Post discusses rationale for Weetabix
- Interview: "Disruptive" snack brand Hippeas
- Column: Why snacking is the new meal
- Who will buy Danone's Stonyfield business?
- Unilever buys US condiments maker Sir Kensington's
- Tyson shops Sara Lee bakery, Kettle and Van's
- Icelandic to sell Saucy Fish Co. owner Seachill
- Dairy dampens Danone in Q1
- Nestle organic growth slows but beats expectations