FRANCE: Unilever launches alcoholic Magnum

By Stuart Todd | 25 May 2011

Unilever has launched an alcoholic version of its Magnum ice cream

Unilever has launched an alcoholic version of its Magnum ice cream

Unilever has confirmed the French launch of a version of its Magnum hand-held ice cream that contains alcohol.

The new Magnum Minis are available in two flavours - one with Italian liqueur limoncello and the other with Irish cream. The product comes to market after "very positive trials", Unilever said.

The product is pitched as offering an after-meal gourmet moment with a tinge of alcohol and targets new ice cream customers, particularly young adults.

Sectors: Frozen, Ice cream, NPD & innovation

Companies: Magnum, Unilever

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FRANCE: Unilever launches alcoholic Magnum

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