US: Unilever launches "first-of-a-kind" digital voucher scheme
By Chris Mercer | 28 September 2012
Unilever is launching what it claims is a first-of-its-kind digital voucher scheme for consumers in the US.
Consumers of Unilever products, from Vaseline to Ben & Jerry's, will be offered US$5 back for every $20 they spend as part of a promotion in the run-up to Thanksgiving in the US.
What makes the scheme different from other voucher promotions, according to Unilever, is the firm's tie-up with SavingStar, an online grocery savings service. Via SavingsStar, shoppers can combine loyalty cards from 100 participating retailers and stack up savings on any Unilever products purchased.
"It is an unprecedented opportunity for shoppers to save," said Unilever senior director for marketing communications Christine Cea. "With the SavingStar programme we are able to reward shoppers for their loyalty to the Unilever family of brands."
The promotion will run until the end of Thanksgiving Day. Consumers can access it either via Facebook or by registering for free at SavingStar.
Unilever Propels Digital Savings for Shoppers with First of its Kind Multi-Store, Multi-Trip and Multi-Products Cash-Back Promotion by SavingStar
“One or Many” Tracks Multiple Purchases of Over 10,000 Unilever Food and Personal Care Products
ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--Marking the first time any company has offered fully digital savings to shoppers across all of its product lines over multiple shopping trips and retailers, Unilever, a consumer products leader, and SavingStar, the only national paperless grocery savings service, today announced “One or Many,” an unprecedented savings promotion.
“Unilever believes in helping people look good, feel good and get more out of life. Our products and the savings from this program will help our shoppers do just that.” Shoppers can buy their favorite Unilever products over one or many shopping trips at one or many participating retailers with all purchases tracked digitally – providing more opportunities for consumers to save. The promotion gives shoppers $5 back after they spend $20 in total on any Unilever products through Thanksgiving Day.
“What distinguishes this promotion is the incredible range of products – more than 10,000 units of products consumers know, love and trust – the combination of savings over multiple trips and retailers and the ability to connect to retailer loyalty cards,” said Christine Cea, Senior Director, Marketing Communications for Unilever. “It is an unprecedented opportunity for shoppers to save.”
The promotion includes all of Unilever’s U.S. brands, giving shoppers over 10,000 varieties, sizes, and flavors to choose from best-loved brands, including Dove, Vaseline, Suave, Ragú, Lipton, Hellmann’s, Wish-Bone, Ben & Jerry’s, Country Crock and many more.
“With the SavingStar program we are able to reward shoppers for their loyalty to the Unilever family of brands,” added Cea. “Unilever believes in helping people look good, feel good and get more out of life. Our products and the savings from this program will help our shoppers do just that.”
Shoppers access the deal either via Facebook on Unilever’s “Making Life Better” page – facebook.com/makinglifebetter or savingstar.com. After joining SavingStar for free, shoppers register their supermarket and drugstore loyalty cards from participating retailers in their area. SavingStar links the savings offer to all of their registered cards, enabling consumers to choose where to shop. SavingStar’s digital network includes over 100 retailers nationwide, from Albertsons and CVS to Food Lion, Kroger, Rite Aid, Stop & Shop and many more. A full list of participating retailers is available at: www.savingstar.com/participating_stores.
At the store, shoppers use their loyalty cards when they buy any Unilever products. Within a few days, SavingStar will receive the purchase data from the store and send an email to users to let them know their purchase has been logged. Shoppers can track their progress towards the $20 spend requirement on SavingStar’s website. When the goal is reached, SavingStar enables shoppers to cash out their $5 savings with a direct deposit to any bank or PayPal account, as an Amazon gift card, or as a donation to the charity American Forests to help plant trees.
“Shoppers want to save money on their groceries and are looking for solutions that make saving easier. With digital-era technology, we are helping shoppers eliminate clipping paper coupons, mailing receipts, or manually typing in barcodes to keep track of purchases for a brand’s loyalty program. Our technology provides a digitally-advanced solution, making it simple and convenient for consumers to earn rewards,” said David Rochon, CEO of SavingStar. “We’re thrilled to partner with Unilever on this groundbreaking promotion.”
Participating brands in the “One or Many” offer include: AXE, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just For Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, P.F. Chang's Home Menu, Pond's, Popsicle, Promise, Q-tips, Ragú, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, TCB, TIGI, TRESemmé, Vaseline, and Wish-Bone.
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States the portfolio includes brand icons such as: AXE, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just For Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragú, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, TCB, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 11,000 people in the United States – generating over $8 billion in sales in 2011. For more information, visit www.unileverusa.com.
SavingStar is the first and only national, fully digital, grocery savings service, available for free at Savingstar.com and on iPhone® and Android® mobile apps. The company enables consumers to choose where they shop and how they save. Redeemable at over 24,000 stores, SavingStar’s offers are linked to shoppers’ grocery and drug store loyalty cards and provide a more convenient and eco-friendly way to save on groceries than paper coupons. SavingStar automatically adds the value of each offer redeemed into users’ SavingStar accounts, enabling them to pick their payout from cash back to gift cards to charity donations. SavingStar also powers white-labeled grocery savings services, including Upromise, Fuel Rewards Network, and Cartera Commerce. SavingStar is backed by DCM, Flybridge Capital Partners, First Round Capital, IA Ventures, and other investors. The company is based in Waltham, MA. For more information, visit www.savingstar.com.
Original source: Unilever USA
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