Unilever launches organic Hellmann's in Spain
Unilever launches organic variety of Hellmann's in Spain
Unilever has launched an organic version of its Hellmann's mayonnaise in Spain.
The consumer goods giant said the mayo would meet "growing demand" for organic food in the country.
Ana Palencia, director of CSR at Unilever's Spanish arm, said the launch "represents the need and growing demand for a consumer looking increasingly for naturalness, quality and commitment to the planet by business".
Unilever pointed to a survey of Spanish consumers that it said showed 41% perceive organic food products as more natural and 34% as healthier than conventional products.
According to the survey, 27% of Spanish consumers deem organic products as too expensive, although an identical percentage believe it is worth paying more for the food. Unilever said the survey showed 58% of consumers associated buying organic products to eggs, behind only fruits and vegetables.
In February, Unilever rolled out organic Hellmann's in the US as part of a wider push by the brand to tap into changing consumer habits in the market. Unilever also launched a version of its Hellmann's mayonnaise in the US that contains no eggs, creating a close competitor to fast-growing local upstart Just Mayo, owned by Hampton Creek.
Being one of the leading global producers of packaged food, Unilever is anticipated to continue to focus on its strategy of investing in new product launches and marketing support for its brands in Au...
Focusing on a multi-brand strategy, Unilever Jerónimo Martins is expected to try to stimulate sales in order to steal share from its competitors and eventually reach the leading position in packaged f...
Increasing profitability by expanding its presence in premium categories of the packaged food industry is anticipated to remain one of the core strategic objectives of Unilever Schweiz. One part of th...
- General Mills sales woes continue - analysis
- Comment: Meal kits in US - don't believe the hype
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Analysis: Chocolate sector's deforestation pledge
- Kraft Heinz cuts jobs in US, Canada
- Fonterra cuts earnings forecast
- Unilever invests in Dutch meat substitute project
- Lactalis fails to hit threshold to delist Parmalat
- Immigration crackdown "risk" for US dairy industry