AUSTRALIA: Unilever renews SMA contract with Food Service Associates
Unilever Australia Limited has extended its national sales and marketing contract with Food Service Associates Pty Ltd (FSA) for a further 18 months.
Under the agreement, FSA distributes all of Unilever’s food products to 7000 foodservice outlets nationally (including institutional outlets), and to 700 distributors.
Brands include Knorr, Sakims, Raguletto, Lipton and Frytol.
The Chief Executive Officer of FSA, Arnie Selvarajah, said Unilever engaged FSA as its sales marketing agent to achieve expanded enduser contact cost effectively, and to facilitate faster growth in the foodservice sector for Unilever’s products.
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