TURKEY: Unilever seeks to consolidate local position despite downturn in consumer spending
Anglo-Dutch consumer goods giant Unilever has revealed plans to consolidate its position in Turkey during 2001 and 2002, despite the country's current financial crisis. A senior official from the company revealed that the focus is on the Turkish detergent and food products market, where it will continue to follow its policy of growth despite a substantial downturn in consumer spending power.
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