UK/NETHERLANDS: Unilever silent on SlimFast sale speculation
Unilever has refused to comment on talks Slim Fast is up for sale
According to Sky News, the company is in the early stages of examining whether to divest of the brand.
Unilever said it could not comment on speculation or rumour when approached by just-food.
Unilever acquired SlimFast in 2000 in a $2.4bn deal. SlimFast, best known for its powdered diet drinks, holds 45% of the American market for health and weight loss foods. At the time of purchase, Unilever said this was the fastest growing sector in the US health food business.
Unilever has embarked on a strategy of streamlining its non-core operations as it increases its focus on "fewer bigger brands". Last year, the group divested a number of food businesses including peanut butter brand Skippy and dressings unit Wishbone.
Speaking to analysts on a conference call yesterday (21 January) CEO Paul Polman said that the group would continue to prune its portfolio in the coming 12 months.
Click here for more on Unilever's strategy to drive growth in its foods business through an increased focus.
Unilever PLC (ULVR) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalD...
Hindustan Unilever Limited (HINDUNILVR) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been...
Unilever is one of the world’s leading consumer goods companies. Recently it has added an additional focus to its operations, promoting sustainability within its business model. It has implemented maj...
Hindustan Unilever has a diverse foods portfolio, comprising beverages (tea and coffee), processed food (Kissan, Knorr and Annapurna ranges of products), frozen desserts, bakery products (Modern Foods...
- BRICs and beyond: Fonterra, Beingmate partnership
- On the money: Mengniu hones in on "star" brands
- just-food interview: Agropur CEO Robert Coallier
- Consuming issues: The hunger-obesity paradox
- On the money: Hormel still looking for M&A
- Fonterra, Beingmate launch infant formula JV
- Mondelez eyes snacks categories in India
- UK firm Pasta Reale enters administration
- H1 profits down at dairy group FrieslandCampina
- Gifting brand Cadbury Glow set for launch in India