UK/NETHERLANDS: Unilever silent on SlimFast sale speculation
Unilever has refused to comment on talks Slim Fast is up for sale
According to Sky News, the company is in the early stages of examining whether to divest of the brand.
Unilever said it could not comment on speculation or rumour when approached by just-food.
Unilever acquired SlimFast in 2000 in a $2.4bn deal. SlimFast, best known for its powdered diet drinks, holds 45% of the American market for health and weight loss foods. At the time of purchase, Unilever said this was the fastest growing sector in the US health food business.
Unilever has embarked on a strategy of streamlining its non-core operations as it increases its focus on "fewer bigger brands". Last year, the group divested a number of food businesses including peanut butter brand Skippy and dressings unit Wishbone.
Speaking to analysts on a conference call yesterday (21 January) CEO Paul Polman said that the group would continue to prune its portfolio in the coming 12 months.
Click here for more on Unilever's strategy to drive growth in its foods business through an increased focus.
just-food's contributing editor Ben Cooper predicts what will be the key issues in food sustainability circles in 2015, with the debate over sugar likely to continue to rage, while supply chains - in ...
- General Mills on Q1, innovation, margins
- Interview: Mondelez's outlook for China
- What next for Bernard Matthews? - comment
- Interview: Mondelez eyes sweet success in China
- Aryzta FY results, outlook for 2017 - 6 takeaways
- ConAgra acquires Frontera Foods' "gourmet" brands
- Aryzta FY profits fall
- Nestle revamps foodservice arm
- Nestle close to finalising Garoto deal
- Nestle launches Nesquik Protein Plus for adults
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- Global Foodservice Market 2016-2020
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Global Food and Drinks Closures: Performance and Opportunities