UK: Unilever takes Maille mustard into dressings
By Dean Best | 15 May 2012
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Unilever says UK salads dressings "in positive growth" |
Unilever has launched a range of salad dressings in the UK under its mustard brand Maille.
The consumer goods giant has developed three lines - balsamic vinegar with orange, red wine vinegar with shallots and olive oil with a touch of black olive.
Brand manager Laura Gordon Hall said: "Maille is a well established and popular brand. The salad dressings sector is worth over GBP35m and is in positive growth year-on-year, so we know that there is consumer demand for such products."
Unilever has secured listings at Asda, Tesco and Waitrose for the products, which have an RRP of GBP2.79 (US$4.47). Sainsbury's will stock the dressings from next month.
Sectors: Condiments, dressings & sauces, NPD & innovation
Companies: Unilever, Asda, Tesco, Waitrose, Sainsbury’s
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