US: Unilever targets busy parents with gelato launch
New Breyers Gelato claims to be perfect for busy parents and couples
Unilever's US ice cream brand Breyers has introduced Gelato Indulgences, specifically targeting couples that are too busy to go out.
Breyers Gelato Indulgences features a creamy gelato with a sauce and gourmet topping for the "ultimate" stay-at-home treat.
A new campaign advertising the launch will "show couples how to create the perfect date night at home", said a statement.
"Our loyal fans told us they want even more indulgent offerings from Breyers, and Breyers Gelato Indulgences is the perfect answer," said Alfie Vivian, vice president of refreshments for Unilever North America. "With its uniquely indulgent trio of textures, Breyers Gelato Indulgences can help busy parents create a great date night right at home, any night of the week."
Breyers Gelato Indulgences is available in grocery stores across the US in four flavours: Vanilla Caramel, Raspberry Cheesecake, Tiramisu, and Triple Chocolate. A 28.5oz tub retails for between $4.49-$5.99
ENGLEWOOD CLIFFS, N.J., March 12, 2014 /NEWS.GNOM.ES/ — Breyers®, the brand known for bringing families together to enjoy delicious frozen treats for more than 140 years, is expanding its portfolio with the introduction of new Breyers® Gelato Indulgences™. Each of the four delicious varieties features a trio of textures – creamy gelato, luscious sauce and gourmet toppings – for the ultimate indulgence.
To support the launch of Breyers® Gelato Indulgences™, a new campaign will show couples how to create the perfect date night at home – with a new reason to “spoon.”
“Our loyal fans told us they want even more indulgent offerings from Breyers®, and Breyers® Gelato Indulgences™ is the perfect answer,” said Alfie Vivian, vice president of refreshments for Unilever North America. “With its uniquely indulgent trio of textures, Breyers® Gelato Indulgences™ can help busy parents create a great date night right at home, any night of the week.”
Available in four delicious varieties, Breyers® Gelato Indulgences™ is unlike any other gelato offering consumers can find in grocery stores:
Breyers® Gelato Indulgences™ Vanilla Caramel features creamy vanilla gelato topped with luscious caramel sauce and gourmet caramelly curls Breyers® Gelato Indulgences™ Raspberry Cheesecake features cheesecake gelato topped with luscious raspberry sauce and gourmet graham crumble Breyers® Gelato Indulgences™ Tiramisu features mascarpone gelato topped with espresso sauce, ladyfinger cookie pieces and sprinkled with gourmet cocoa Breyers® Gelato Indulgences™ Triple Chocolate features milk chocolate and dark chocolate gelatos topped with white chocolate sauce and chocolatey curls Another ingredient for a great date night at home is watching favorite TV shows as a couple. As part of the “ultimate date night” campaign, Breyers® is partnering with popular NBC series, “Parenthood” (10-11 p.m. ET) to sponsor two extended previews of future episodes for fans to enjoy online.
Breyers® Gelato Indulgences™ is available at grocery stores nationwide in a 28.5 oz clear tub, showcasing the gelato with its luscious sauce and gourmet toppings, for a suggested retail price of $4.49-$5.99.
About the Breyers® Brand For more than 140 years, consumers have enjoyed the great taste of Breyers® products, available in over 50 indulgent varieties, including Oreo® Cookies & Cream, SNICKERS® Bar, Reese’s® Peanut Butter Cups and Natural Vanilla, which is America’s No. 1 Vanilla ice cream. Breyers® products are available in grocery stores nationwide for the suggested retail price of $3.99 – $5.99.
Original source: Unilever
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